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better

communication

better

fundraising

better communication • better fundraising

Ready to elevate your fundraising?

Raise more money by
focusing on what matters.

Ready to elevate your fundraising? Raise more money by focusing on what matters.

Your organization MATTERS.

It matters to your community.

It matters to your supporters.

And it matters to us here at Refocus.
Really. It’s not just lip service.
That’s the big secret to how we achieve stellar results for our clients.

 

It matters to us.

 

Because, we want to make the world a better place.
That’s why we do this. And—that’s why people choose to give to you too!

 

Yes, we care about helping you meet (and beat!) this year’s fundraising targets; but we also genuinely want you to succeed long-term so you can make real progress toward the better world that you—and your supporters—envision.

our clients say

"Every piece of fundraising communication is polished, professional, and most importantly produces results.

 

You really don’t feel like you’re working with a consultant, it feels like you have a new member of your team. They dive right in and very quickly understand your needs and the organization’s needs. They truly care about the causes they are working with; they provide guidance, advice, and influence where necessary and are invested in the outcomes."

 

- Michelle Bernard
Lead, Planned Giving | Plan International Canada

We specialize in fundraising communications, donor engagement, and legacy giving.

Our unique expertise in philanthropic psychology, combined with decades of experience in marketing and fundraising, means everything we create — whether it's your case for support, annual appeals, or legacy giving program — is written from the heart and backed by best practices.

 

Here’s how we do it.

authentically engage

Most charities talk at their supporters. We help you engage with your donors. By creating two-way communication, you get deep insight into what your organization means to people, why they care, and where your goals for a better world meet—and your supporters feel heard in a meaningful way.

inspire action

We know you need money to fulfill your mission — and your donors know that too. So, it’s not about persuading them to do something they don’t want to do. You know they care. We simply help you inspire your supporters' desire to make a difference: their desire to take action—to give. And then, give again.

deepen the connection

An automated thank you isn’t enough. (Just look at donor retention numbers!) You need to share the vision of a better future that you and your donor both want to achieve in an ongoing, meaningful way. Our engagement plans create deeper connection, uncover supporters’ values, and ultimately lay the groundwork for a legacy gift.

ANNUAL GIVING • LEGACY GIVING • DIRECT MAIL APPEALS • CASE FOR SUPPORT • DONOR ENGAGEMENT SURVEYS • CULTIVATION & STEWARDSHIP • IN MEMORY GIVING • KEY MESSAGES • copywriting • FUNDRAISING COMMUNICATIONS COLLATERAL

We've got big ideas. And we love to share!

If time were unlimited we'd be helping every organization out there better engage their supporters—including yours! But, in the meantime, we offer you occasional updates, quick tips, fundraising communication deep dives and other good stuff in our quarterly newsletter.

 

Plus, we'll send you our ABCs of Fundraising as a thank you!

Our team is small, but mighty.

We have unique expertise in the psychology of philanthropy. We know how to help you understand who your donors are and what matters to them. And we are committed to working with you to create practical communication tools that generate results.

 

But if we had to pick just one thing that gets us out of bed each morning? Nothing lights us up like helping you build relationships with donors that last. We are particularly excited about legacy giving, and love working with our clients to ensure that legacy gifts are a natural step for their donors.

 

When you work with Refocus Fundraising, you work with us. Why not get know us a little more?

aimée lindenberger, cfre

chief engagement officer

I am passionate about my role in helping non-profit organizations make the world a better place. As Chief Engagement Officer at Refocus Fundraising, I get to engage that passion every day.

 

With more than 20 years of marketing and communications experience, a tender heart and insightful mind, and being one of the first in the world to obtain a Philanthropic Psychology Certificate, I share new approaches with charities across Canada, helping them build fundraising programs.

 

Connect with Aimée on LinkedIn.

jane westheuser, cfre

associate

I love people and building community! It’s the common thread woven through my 30+ year career in the philanthropic sector — where I’ve managed annual, major, and legacy programs at organizations both large and small.

 

Having met countless donors and listened to their stories, I understand what motivates individuals to give to the causes they hold dear. And now at Refocus I’m thrilled to bring my energy and enthusiasm to help more organizations inspire their supporters to do the same.

 

Connect with Jane on LinkedIn.

 

 

Abbey Harlow

associate

I'm deeply passionate about making a positive impact through nonprofit work. With over 15 years of experience, I enjoy getting to collaborate with organizations to foster sustainable donor communities.

My expertise spans diverse nonprofit sectors, including agricultural, visual and performing arts, humanities, health advocacy, and mental health. I thrive in both hands-on assistance and providing strategic support, making my role at Refocus Fundraising a valuable contribution to sparking philanthropic support.

 

Connect with Abbey on LinkedIn.

our clients say

"They communicate both passion and purpose to our donors...

 

We’ve had the pleasure of working with Refocus since 2021. They communicate both passion and purpose to our donors, ultimately driving engagement and successfully raising funds for our initiatives. Through our relationship with Refocus we have seen a consistent year-over-year improvement in our results. They possess the creativity, expertise, and knowledge that I would highly recommend. We are grateful for the support, direction, and advice they bring to each appeal."

 

- Leanne Posehn • Senior Manager, Development | University of Regina

let's connect

We are located in beautiful British Columbia but work with clients all around the world.

 

how can we help you today?

 

Let's start a conversation about you. Let us know about your needs and interests. We'll be back to you in a flash!

 

Our contact form is always open.

You can email Aimée directly.

Or you can reach out to Jane.

 

And don't forget to connect with us on LinkedIn.

Form submitted successfully, thank you.Error submitting form, please try again.
let's connect

We are located in beautiful Vancouver, BC but work with clients all around the world.

 

how can we help you today?

 

Let's start a conversation about you. Let us know about your needs and interests. We'll be back to you in a flash!

 

Our contact form is always open.

You can email Aimée directly.

Or you can reach out to Jane.

 

And don't forget to connect with us on LinkedIn.

Form submitted successfully, thank you.Error submitting form, please try again.

Refocus is a First Nations owned company, settled uninvited on the lands of our relations the Kwantlen and Katzie Nations, and the Musqueam, Squamish, Tsleil-Waututh Nations. We encourage everyone to know whose lands they are on – visit Native-Land.ca to learn more.

 

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